what we do

Customers have the hardware. We provide the software to make intelligent use of it: a reliable and robust control signal for facility automation and automated demand response applications.

Powerconsumer energy market models provide a platform for customer meter integration: to customize products and services for each customer, each facility, each meter point.

Powerconsumer energy reports & business analytics provide consumers with comprehensive & accurate tools to predict high-cost periods, schedule production & manage demand to reduce cost.

Powerconsumer generates real-time control signals to send to customers’ energy management systems to fully automate dynamic energy management.

Powerconsumer energy market intelligence informs better business decisions.

who we are

our company

Powerconsumer was incorporated in 2011 to build intuitive tools for energy managers, provide real-time insight into energy market dynamics, create interactive visualizations of complex data relationships, enable easy scenario testing, generate useful reports and explore the global scale potential in emerging smart grid technologies.

Powerconsumer is customer-facing, hardware agnostic, and operates in the space between the customer’s meter and the energy market. We don’t work behind-the-meter and we don’t take a position in the market. We will never try to sell you something you don’t need. Our mission is to save you money. We guarantee it.


years of combined professional experience


years of experience in energy markets, policy & regulation


millions in energy cost savings for customers

our founders

Adam White
Chief Executive Officer

Adam White is Founder and Chief Executive Officer of Powerconsumer Inc. Adam has 25 years of experience as an analyst, advocate, activist, and entrepreneur, in the not-for-profit, public and private sectors.

From 2005 to 2016 Adam was President of the Association of Major Power Consumers in Ontario. Previously, Adam was Acting President and VP of public affairs and stakeholder relations at the Ontario Energy Association, a power marketer at Mirant Canada Energy Marketing and a Regulatory Affairs Manager with TransAlta Inc., securing permits and approvals to develop a $550 million cogeneration project in Sarnia. Adam was Executive Assistant to the Assistant Deputy Minister of Energy and was a Senior Economist at the Ontario Ministry of Energy and the Environment. Adam has worked as a consultant, forestry researcher and public health policy advocate and volunteer. Adam teaches a course in sustainable energy policy to future engineers at the University of Toronto.

Adam has a Bachelor of Arts (Economics) from the University of British Columbia, and is a Canadian Fellow of the international Leadership for Environment and Development (LEAD) program.

Trevor Su
Chief Technology Officer

Trevor has 24 years of experience providing data management solutions to industry leaders. As Principal Software Architect at CNUX, he has served clients including IBM, Bell Canada, Entrust, AECL, Candu Energy, OPG, NB Power, Hydro Quebec, SNN (Romania), KHNP (Korea). He has developed mission-critical applications that are used in all stages of a nuclear power plant life cycle, from design, to construction, commissioning, operations, and maintenance.

With Powerconsumer, Trevor turns all analytics and models into computer programs that generate useable data for customers, recognizing that data is meaningless unless it can be understood and put to work to improve process.

In his spare time, he enjoys spending time outdoors with his family and training for his next triathlon race.

find out how powerconsumer can reduce your energy costs.